Search Engine Optimization And You

Keyword resrearch is one of the most important parts of search engine optimization. To understand what you have to Rank for, you have to understand what keywords to target. SpyFu is my favorite website to do this.

Let’s use the term internet marketing and see what comes up in Spyfu. First we see the Cost Per Click, this is important if your going to do any pay per clikc campaining, you can figure out your budget before hand. Next we have ad word results, who is bidding on those keywords, the organic results, these are catagories used in directories, for internet marketing here’s what’s important.

You can see what your competitor is targeting, what they are showing, and the keywords that their using. It also shows related terms and there related concepts.

When you put in a URL in to the SpyFu we see their daily ad budget and what they are paying per click. If someone has an affiliate program this could be a little misleading. Bottom line is it shows exactly what they are doing, their top competitors, their top ad competitors, and other domains by that company, and last their sub-domains. It will show the search terms that they come up for. This is a great tool that gives you so much info you will need when researching for key words on your domain.

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